The Youbet Trifecta: Speed, Service, & Security

Behold the core brand messaging strategy for Youbet!
This branding strategy was developed to increase Youbet's brand awareness, brand loyalty, and to successfully position the Youbet brand above all competitors.(I sadly posted this to late...The brand will be gone soon.)

Brand campaign for core brand value

Another one of many campaigns we pumped out promoting the core values of our brand messaging strategy.

Youbet Blog Campaign

With this one we wanted to really push the whole aspect of commenting and general conversation by using the branded speech bubbles. The Youbet Blog has been driving tons of traffic so we needed a campaign that not only spoke to the audience, but humored them as well.

Heaven is a place on turf!

Really funny name... Another great execution by the team. Cranking these logos and campaigns out in 2-3 days is getting crazy.

WagerPadPro Launch Campaign

To introduce our newest feature at Youbet.com we developed this campaign for WagerPadPro.

Summer Sign up Bonus Campaign

We have another great campaign going out next week for Harness Racing. We went wood type and western. The team did a great job executing this one as they always do.

Youbet.com & Twinspires.com Pick 4 Bonus

My team just completed the first Youbet/Churchilldowns promotion ever. This whole merger thing really puts a stop to a lot of cool projects we were working on, but it did open up the doors to do some great campaigns.

WagerPadPro :15 Spot

Check out the latest Youbet.com spot we just wrapped up for WagerPadPro. There are 4 more spots more in the works that will be focusing on the new core brand messaging strategy we developed.

Click here to check it out!

GamersFirst E3 Booth

We just completed the last round of changes on the GamersFirst booth art for E3. Seems that everyone is pretty excited about all the new games we will be featuring. I am especially excited about Victory.

On another note, we are also currently working on a commercial for our platform that we will be featuring at E3, so if your going to be at E3 swing by and check it out!

Are you for or against the lamination of criminals?

Finally finished with design and development of all the LaMB Games.

Play 4 different LaMB games, exploring the world of LaMBs, who they are, what they do, and how they are treated. Ultimately, you will have to choose a side - will you support the CABC laws or help the LaMB rebels end an unjust punishment?

Click here to play the games!

2009 GamersFirst style guide resource library.

The final installment of the GamersFirst branding project has been completed. Now employees and vendors can not only find and use the style guide but also download necessary assets.